Michael Lykke Aagaard

"Advertising is a business of words"

- David Ogilvy, 1962

"Content drives the Internet, so compelling content is the marketing. And using the right words in the right way (a/k/a copywriting) will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how much traffic you get."

- Brian Clark, 2006

These quotes by two marketers of very different generations were hugely inspirational to me, and part of the reason why I decided to dedicate my professional life to SEO and online copywriting.

In my experience, quality content truly is the key to ranking well in search engines, driving traffic to your site, and converting visitors into paying customers. Design and usability are extremely important but they won’t get you rankings, traffic or conversions on their own – not without the right words.

That’s why creating quality content that’s relevant to search engines as well as people should be priority number one for any serious online marketer. It’s also the reason why I’m passionate about SEO-copywriting.

Powered by