Biography
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Filipe Santos joined The Star Group from 360i/Innovation Interactive in New York City, where he was Associate Director of Natural Search. In this leadership role, he developed strategies including link building, site-side optimization and emerging technologies planning for a wide-range of clients including numerous business units of NBC Universal, MTV, and Nestle Corporation.
Earlier in his career, he was Senior SEO and New Media Specialist at Digitalgrit, Boonton, NJ. In this capacity, he handled SEO and link building campaigns for Fortune 500 companies, including USFS, Hyatt, Morgans Hotel Group, Sybase and Intuit—producing highly successful results across multiple industries and goals.
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