Biography
If you think you can, you can. If you think you can't, you're right!
Derek Archambault is the Sr. Brand Manager of Green Mountain Coffee, located in Waterbury, Vermont. He has over 13 years of consumer and B2B marketing experience and now manages the largest brand at one of the fastest growing companies in the world, leading the Green Mountain Coffee brand as it goes from strong regional player to major national brand.
His previous consumer marketing experience includes positions with Dean Foods, the largest dairy company in the country, and entrepreneurial venture MEDport/The Ocean Group, as well as a variety of freelance projects, including assisting local musicians and artists promote themselves. In addition, he has experience in business-to-business marketing through his role as Marketing Manager at Mech-Chem Associates and Assistant Account Manager at Donnelly & Duncan Advertising.
Derek has been an active member of the American Marketing Association since college, when he created the Boston Chapter’s first stand-alone web site. He served the Boston Chapter of the AMA as Vice President of Online Communications, President-Elect, President, and Past-President/Advisor.
In addition to his involvement with the AMA, he was also a board member of the Massachusetts Alzheimer’s Association Memory Walk Committee, and has begun to get involved with the Alzheimer’s Association in Vermont. Derek also enjoys the opportunity to share experiences and ideas with college and high school students, having spoken in classes at Boston University, Boston College, Rhode Island School of Design, Stonehill College, Emerson College, Clark University, and Johnson & Wales.
He is a graduate of Johnson & Wales University, where he was the first graduate of the school’s Honors program, and graduated Summa Cum Laude with a B.S. in Marketing and a concentration in Leadership Studies. He remains active in alumni affairs with the University.
In his free time, he leads the Flatlander Barbecue competition barbecue team with his wife, cheers on his beloved New England sports teams, and enjoys traveling, writing blogs and reviews, reading, cooking, listening to a wide range of music and keeping up with the strange but fascinating world of pop culture.
Tags: Marketing, Consumer Goods, Boston, New England, Food, Music, Entertainment, Blog, Barbecue, Consumer insight