Biography
"Great leaders are almost always great simplifiers." Colin Powell
After 29 accomplished years with Deere & Company, Brent Rippentrop has accepted a position with RSC Equipment, an equipment rental business headquartered in Arizona. Operating as the Vice President of Financial Planning and Analysis, Brent Rippentrop maintains responsibility for the quantitative aspects of the company’s enterprises in Canada and the United States.
Prior to obtaining this role, Mr. Brent Rippentrop served as a valuable employee of Deere & Company. Holding various executive roles throughout his professional career, Brent Rippentrop earned recognition among his colleagues as an exemplary business leader. With varied experience in areas such as marketing, finance, and business development, Brent Rippentrop consistently demonstrated his adaptability and willingness to take on new challenges. In the latter half of his career with Deere & Company, Brent Rippentrop facilitated the development of key factors that contributed to the entity’s undisputed position at the top of its market.
Serving as the Vice President of Marketing for John Deere Credit, Brent Rippentrop deftly managed a 100-person staff. As a member of the senior management team at John Deere Credit, Brent Rippentrop effectively contributed to the company’s $25 billion in total assets. Brent Rippentrop’s extensive knowledge of the market and willingness to learn more about a constantly changing market led to the company’s increased finance market share against competitors. Brent Rippentrop created a direct marketing “center of excellence,” which eventually served as the core for the company’s direct marketing efforts in North America.
Before taking on the role of Vice President of Marketing, Brent Rippentrop served as the Director of Market Development for Sunstate Equipment Company, a company partially owned by Deere & Company. Bringing extensive business development experience to the role, Brent Rippentrop proved instrumental in quadrupling revenues and expanding market coverage from three states to eight during the five years he spent with the company.
Brent Rippentrop also served as Director of Rental Marketing for the Construction & Forestry Division. Managing and developing relations with some of John Deere’s largest customers, Brent Rippentrop also leveraged his experience toward developing strategies to address the expanding market.
In addition to his current role with RSC Equipment, Brent Rippentrop enjoys spending valuable time with his family. He particularly enjoys supporting his son’s efforts in competitive swimming. Mr. Brent Rippentrop currently makes his home in Iowa.
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