Kent Wakeford - Professional Profile & Bio at Ziggs

Background

Work History

Clearspring Technologies	Los Angeles, CA
Senior Vice President	5/2007 - Present
Clearspring is the leading provider of widget creation, distribution, tracking and monetization services, used by the world's largest media companies, advertisers, and widget developers. We help publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Mr. Wakeford was Senior Vice President and General Counsel of Clearspring Technologies and a member of its operations committee. Mr. Wakeford was responsible for all business development activities and legal affairs for the leading social media and online viral content syndication company. Mr. Wakeford structured and negotiated over two hundred relationships with media companies, online music platforms, social networks, widget developers, blogs, mobile media platforms, ad networks, social bookmarking platforms, and other Web 2.0 companies.

The Enthusiast Network	Los Angeles, CA
President	10/2004 - 4/2007
The Enthusiast Network is a leading enthusiast community network of websites focused on lifestyle entertainment. Mr. Wakeford lead the development and sale of an enthusiast publishing company with 35+ enthusiast websites, two digital magazines, and streaming video platform. Mr. Wakeford was responsible for strategic and day-to-day activities, including a staff of 22 employees, P&L management, and bringing the company to a cash flow positive position. Mr. Wakeford increased revenue with over 100% year-over-year growth, grew unique visitors to over 900,000 per month and pages views to over 15,000,000 per month. Mr. Wakeford sourced and negotiated acquisitions of a major competitor and various enthusiast websites. The Enthusiast Network was sold in 2007.

AOL	New York, NY
Vice President	2/1999 - 10/2004
AOL is a leading global ad-supported Web company, with a comprehensive display advertising network in the U.S., a suite of popular Web brands and products, and a leading social media network. Mr. Wakeford spent five years at AOL and held various positions as Vice President where he was responsible for leading a team charged with developing strategies and partnerships across AOL's web properties, including Netscape, CompuServe, AIM, DigitalCities, Spinner, WinAmp, ICQ, MapQuest, MovieFone, and America Online. Mr. Wakeford developed cross-platform marketing programs with industry leading retail, travel, health, entertainment, search, finance, and small business companies. He facilitated integrated marketing partnerships across TimeWarner's family of brands including Time, Inc., Warner Bros., CNN, and Fortune. Mr. Wakeford represented AOL on the Interactive Advertising Bureau (IAB) task force to negotiate and publish the AAAA's standard terms and conditions V.2.

O'Melveny & Myers	Los Angeles, CA
Attorney	9/1996 - 2/1999
Leading national law firm. Mr. Wakeford started his career as an attorney at O'Melveny & Myers with a specialty in media and entertainment. Mr. Wakeford completed investments, acquisitions and film financing projects with major film studios, music labels, and publishing companies.

Education

USC Law School	Los Angeles, California
Juris Doctor	06/95
Law
- Recipient of Gerald G. and Sally D. Kelly Award for highest scholarship - Recipient of Norma Zarsky Memorial Award for excellence in the field of entertainment law - Publication: Municipal Cable Franchising: An Unwarranted Intrusion Into Competitive Markets, published: Volume 69:1 Southern California Law Review

Tags: Kent Wakeford, Kent, Wakeford, Mr. Kent Wakeford, Clearspring Technologies, digital media, social media, widget, application, attorney, business development, corporate development, AOL, America Online, entertainment, lawyer

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