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Background
Work History
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GMCR - Green Mountain Coffee |
Waterbury, VT |
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Sr. Brand Manager |
8/2009 - Present |
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Dean Foods |
Franklin, MA |
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Marketing Manager |
8/2001 - 8/2009 |
Responsible for overseeing the marketing efforts of eight regional dairy brands in the Northeastern U.S.
Includes marketing and budget planning; brand strategy; new product development; TV, radio, web and outdoor advertising development; media planning; agency and vendor management; internal and external sales presentations; consumer promotion; consumer research; IRI data analysis
Largest responsibility lies in planning and developing consumer marketing efforts, including packaging design, web site development and management, advertising, point-of-sale materials, and in-store promotions.
Launched four new products and have led efforts to re-brand two regional brands and to re-launch a line of iced teas distributed nationally.
Responsible for managing a multi-million dollar budget spread across multiple cost centers.
Recipient of 2008 Dean Foods CEO Award for exceptional service and accomplishments
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MEDport |
Providence, RI |
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Marketing Manager |
1/2005 - 4/2005 |
Key marketing professional for entrepreneurial health and wellness product company, with a focus on licensed brands with national recognition, reporting directly to the President.
Forced to leave company due to tragic death of company's CEO and founder in plane crash, leading to cutbacks and layoffs.
Responsible for developing strategy and managing execution of national consumer marketing efforts for several lines of consumer health and wellness devices sold under proprietary brands and the licensed TIMEX brand name
Emphasis on e-marketing (web, email, search engine advertising and search engine optimization), grassroots efforts, consumer promotions, infomercials and public relations
Led a complete re-packaging effort for digital thermometer line, including managing creative process and managing overseas manufacturers; conducted online research on packaging and messaging options
Analyzed sales, IRI and industry data to support business decisions and sales calls
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Garelick Farms |
Franklin, MA |
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Assistant Marketing Manager |
8/2001 - 12/2004 |
Responsible for the planning and implementation of consumer marketing efforts for leading regional dairy brand.
Worked on over 10 successful product introductions and relaunches, including: packaging; product and positioning development; research; sales meeting planning; consumer support
Developed and grew event marketing program to over 90 events annually; managed scheduling, staffing, partnerships, and budgets while developing ROI measurements. Worked with social services departments to create cause-marketing campaign
Managed relationships and multiple projects with eight marketing services vendors, including nearly all creative projects. Included POS, coupons, in-store promotions, packaging, television, radio, and outdoor advertising, and media planning.
Responsible for managing $4MM overall marketing budget and five specific line items
Participated in marketing research projects: marketing mix, qualitative and quantitative consumer research, category syndicated data
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Garelick Farms |
Franklin, MA |
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Trade Communications Specialist |
3/2001 - 8/2001 |
Key liaison between marketing and sales departments
Greatly improved point-of-sale (POS) materials ordering system to better serve the needs of sales and merchandising force; worked with internal parties, fulfillment mail house, and vendors
Served as a liaison between sales force and marketing management to help determine POS and promotional needs
Ensured communication of marketing efforts through all levels of sales, management and other departments
Became the "go-to" resource for sales for marketing information and in trade show effort
Managed "got milk?" promotional efforts, motivating sales force to utilize available programs
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Mech-Chem Associates |
Norfolk, MA |
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Marketing Manager |
9/1998 - 3/2001 |
First marketing professional in engineering and design firm
Increased sales leads by 200% through the company’s first marketing plan and program
Planned and implemented a complete brand-building effort for company, establishing consistency throughout all communications, including: developing a new logo, creating two new web sites, producing new marketing collateral, designing new advertisements, and creating a public relations strategy
Wrote and gained feature articles and case studies in target industries' three largest trade publications
Responsible for the strategic planning and technical implementation for two web sites
Established customer database and created direct mail program to cross-sell Fortune 1000 clients
Wrote all marketing and public relations copy, re-writing technical information gathered from engineers
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Education
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Johnson & Wales University |
Providence, Rhode Island |
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Bachelor's Degree |
05/99 |
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Marketing |
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BS, Marketing, Summa Cum Laude with 3.89/4.0 GPA; concentration in Leadership Studies; Honors Program Scholar |
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Tags: Marketing, Consumer Goods, Boston, New England, Food, Music, Entertainment, Blog, Barbecue, Consumer insight
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