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Background
Work History
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John Deere Credit |
Johnston, IA |
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Vice President, Marketing |
6/2003 - 3/2009 |
Marketing responsibilities for John Deere Credit's U.S. and Canadian operations. Member of Senior Management Team for John Deere Credit.
Pricing, product development, market research and analysis, advertising and communications, call center support, e-communications, strategic marketing, go-to-market tactics.
Researched and created customer and channel focused value propositions. Generated over $200 million in annual incremental sales through direct marketing efforts. Increased finance market share against competitors with lower pricing by creating and delivering upon a deeper understanding of customer and channel needs. Created a direct marketing "center of excellence" which became the hub of Deere and Company's direct marketing activities for the U.S. and Canada.
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Education
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Tuck School of Business, Dartmouth University |
Hanover, New Hampshire |
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07/07 |
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Executive Education, Global Leadership |
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Executive education for personal development and global leadership with focus on China and India. |
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Iowa State University |
Ames, Iowa |
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Bachelor's Degree |
05/80 |
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Agricultural Business, Accounting |
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Graduated with Distinction from the Honors Program. |
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Tags: Brent Rippentrop, Brent, Rippentrop, Deere and Company, John Deere, Credit, Vice President, Marketing, Finance, Professional
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